Are You Applying Conversion Optimization?

 

While you may hear the roar of marketers complaining about the lack of traffic to their pages as the bone of contention of their existence, it’s fair to say that they haven’t used conversion optimization to achieve the most from the traffic they are already getting.

Conversion optimization is merely the practice of fine tuning various elements of your pages, offers and marketing for the best effect possible. This is not an overly technical task but simply an adjustment to pieces you may already have in place. Let us take a look at several ways to optimize for conversions.

Use the proper keywords – making sure you are using the proper keywords for the page the right way is essential for not only making sure you are found in a search, but also social media and video. Optimize for one main keyword and a few select secondary keywords in order to best focus your search results.

Make sure you test – this is a must. Simply putting up a page without testing the various elements of the page or offer is a sure recipe for leaving a lot of money on the table. Test every element of the sales process, from emails to pages, headline, copy and colour: it’s all in play, and you’ll be amazed at the outcomes you get. Test only one thing at a time also, as it can confuse the results otherwise.

Make videos – the word is that by 2018 we will see some 75 percent of all traffic having something to do with a video. People are hooked on watching and this trend is here to stay, at least for the foreseeable future. Not just that, but studies are also showing that consumers are more inclined to convert after viewing your video. Something to think about!

Be mobile-ready – since more than half of all web search is now emanating from a mobile device of some sort, it’s imperative to make sure your pages and offers are mobile-friendly. This is easy to get done and can pay huge dividends. Also, make sure your hosting renders your mobile pages quickly, as mobile users are highly impatient.

Apply social proof – people need to know that one way or another they are making the right decision when purchasing a product. Research has shown that as much as 85 percent of consumers will visit at least one social network for confirmation. Make sure you are using social proof and that you respond to social inquiries promptly.